Gentlemen Proper Logo Design.

concept, design

summary:Gentlement Proper makes custom, high end, Italian men's suits, and needed a logo to represent their small but growing business. They were looking for something that was distinguished and professional, yet elegant and approachable.

Overture:I thought the representation of 'Italian' and 'high end' could be best represented by visual suggestions of a crest and Italian flag (using notes from Italian fine cars i.e. Ferrari), along with the literal use of a needle to represent the 'textile' influence.