the work:

LED Signs Brand re-development.

concept, design

summary:LED Signs is a local sign company specializing in LED displays. They wanted to change their business brand and look to boost their clientelle and get more attention.

Overture:A mood-board was presented of to demonstrate how a dynamic and bold new style could be reflected in many aspects of their business. From a new car colour and wrap concept to font style colour and usage, as well as demonstrating complimentary accents colours and concepts for other marketing collateral. A website look and feel concept was also developed to help visualize how this could translate online.

Results:LED felt comfortable moving forward with a complete re-design of their brand.