Specs for smiles campaign.

concept, strategy, management, design, social media

summary:Urban Optique, a retail eyewear and optician store, wanted to boost their in store traffic as well as increase their Facebook following with a fun promotion for past and prospective customers.

Overture:March happened to be the 60th anniversary of the Mr. Potato head toy (one of the original 'spectacle wearers'), so I wanted to combine this timely event with the idea of glasses and charity. We decided to donate a Mr. Potato Head to a great Children's charity, for every pair of glasses purchased. The promotion was showcased on Facebook, through in store print collateral and on their website. There were also mini giveaways and contests throughout the month-long promotion to keep it fun and keep people’s attention.

Results:Urban Optique and excitement among customers with over 700 qualifying purchases made and a huge boost with Facebook activity and followers.